Many consumers are willing to pay for improved environmental quality and thus non-market values of impacts of food production on, for example, water quality, C sequestration, biodiversity, pollution, erosion or GHG emissions may even be comparable to the market value of agricultural production.
Diverfarming project elucidated how consumers value agro-ecosystem services enabled by diversification and provided consumer perspectives for developing future agricultural and food policies to better support cropping diversification.
The researchers quantified consumers’ willingness to pay for the benefits of increased farm and regional scale diversity of cultivation practices and crop rotations. [Read more…] about Consumers are willing to pay for ecosystem services