A new study from the University of Kent, Toulouse Business School, ESSCA School of Management (Paris) and ESADE Business School (Spain) has revealed the three primary risks and benefits perceived by consumers towards autonomous vehicles (self-driving cars).
The increased development of autonomous vehicles worldwide inspired the researchers to uncover how consumers feel towards the growing market, particularly in areas that dissuade them from purchasing, to understand the challenges of marketing the product.
The following perceptions, gained through qualitative interviews and quantitative surveys, are key to consumer decision making around autonomous vehicles. [Read more…] about Hacking and loss of driving skills are major consumer concerns for self-driving cars