Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying.
For marketers, this results in speculation and assumptions that can lead to wasted time and investments in ineffective marketing programs.
One of the more common ways online marketers attempt to solve this problem is to “retarget”, which tracks those consumers and reconnects with them at a later point by showing display ads when they browse other websites. [Read more…] about Study reveals keys to more efficient and profitable online marketing campaigns