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Remembering faces and names can be improved during sleep

January 13, 2022 by Editor Leave a Comment

For those who rarely forget a face, but struggle with names, the remedy for boosting learning may as near as your pillow.

New research by Northwestern University is the first to document the effect reactivating memory during sleep has on face-name learning.

The researchers found that people’s name recall improved significantly when memories of newly learned face-name associations were reactivated while they were napping. Key to this improvement was uninterrupted deep sleep. [Read more…] about Remembering faces and names can be improved during sleep

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Filed Under: Features, Life Tagged With: learning, memory, names, northwestern, participants, sleep

The market advantage of a feminine brand name

February 18, 2021 by Editor

Researchers from University of Calgary, University of Montana, HEC Paris, and University of Cincinnati published a new paper in the Journal of Marketing that explores the linguistic aspects of a name that can influence brand perceptions without people even realizing it.

The study, forthcoming in the Journal of Marketing, is titled “Is Nestlé a Lady? The Feminine Brand Name Advantage” and is authored by Ruth Pogacar, Justin Angle, Tina Lowrey, L. J. Shrum, and Frank Kardes.

What do iconic brands Nike, Coca-Cola, and Disney have in common? They all have linguistically feminine names. In fact, the highest-ranking companies on Interbrand’s Global Top Brands list for the past twenty years have, on average, more feminine names than lower-ranked companies. [Read more…] about The market advantage of a feminine brand name

Filed Under: Industry, Research Tagged With: brand, feminine, industry, linguistically, names, people, warmth

Researchers compile world’s largest inventory of known plant species

December 5, 2020 by Editor

Leipzig could mean for the future of plant taxonomy what Greenwich meant for world time until 1972: it could become the reference city for correct scientific plant names.

In an outstanding feat of research, the curator of the Botanical Garden of Leipzig University, Dr Martin Freiberg, and colleagues from iDiv and UL have compiled what is now the largest and most complete list of scientific names of all known plant species in the world.

The Leipzig Catalogue of Vascular Plants (LCVP) enormously updates and expands existing knowledge on the naming of plant species, and could replace The Plant List (TPL) – a catalogue created by the Royal Botanic Gardens, Kew in London which until now has been the most important reference source for plant researchers. [Read more…] about Researchers compile world’s largest inventory of known plant species

Filed Under: Environment, Research Tagged With: botanical, catalogue, colleagues, freiberg, garden, largest, lcvp, leipzig, names, plant, reference, researchers, scientific, species, uncategorized, vascular, work

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