According to the Pew Research Center, 1 in 10 American adults have landed a long-term relationship from an online dating app, such as Tinder, OKCupid and Match.com. But what compels people to “swipe right” on certain profiles and reject others?
New research from William Chopik, an associate professor in the Michigan State University Department of Psychology, and Dr David Johnson from the University of Maryland, finds that people’s reason for swiping right is based primarily on attractiveness and the race of a potential partner, and that decisions are often made in less than a second.
“Despite online dating becoming an increasingly popular way for people to meet one another, there is little research on how people connect with each other on these platforms,” said Chopik. “We wanted to understand what makes someone want to swipe left or swipe right, and the process behind how they make those decisions.” [Read more…] about Online dating: Super effective or just… superficial?
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