Researchers from University of Wisconsin-Madison, New York Institute of Technology, University of Iowa, and Cornell University published a new paper in the Journal of Marketing that examines whether it is possible to make people feel as if the property is theirs – a feeling known as psychological ownership – and how this affects their stewardship behaviors.
The study, forthcoming in the Journal of Marketing, is titled “Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods” and is authored by Joann Peck, Colleen Kirk, Andrea Luangrath, and Suzanne Shu.
Maintaining the natural environment is a pressing issue. The intentional care of public goods, such as publicly owned parks, waterways, drinking water, and air quality, has become increasingly difficult. [Read more…] about Simple, no-cost ways to help the public care for common resources
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