Yanmar has introduced its Yanmar Product Vision, or YPV, outlining the future of its next-generation design.
Rooted in the philosophy of “intrinsic design”, which focuses on the core functional value and purpose of products, YPV presents Yanmar’s design goals for the future.
The company plans to combine the design elements developed through YPV with its established design expertise to create a platform that will be implemented across its product range, including agricultural machinery, construction equipment, boats, and services.
Yanmar HD has been working to cultivate its brand image through designs that resonate with stakeholders, including customers, employees, and the general public, under the concept of inclusive branding. (more…)